Ayonika Bose
Writing

Things I've written.

We Replaced a $15k Revenue Execution Platform with a Simple Sigma Workflow
Sigma Computing Blog·Apr 15, 2026

We Replaced a $15k Revenue Execution Platform with a Simple Sigma Workflow

How we replaced a third-party SaaS revenue execution platform with an internal Sigma workflow that automates deal notifications and celebrations in Slack.

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How Snowflake's Connector for Google Analytics Centralizes Marketing Data
Sigma Computing Blog·Feb 8, 2024

How Snowflake's Connector for Google Analytics Centralizes Marketing Data

How Snowflake's connector for Google Analytics raw data solved the challenge of migrating from Universal Analytics to GA4 — addressing data sampling limitations with a unified approach to granular marketing data.

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