EssaysPublished elsewhere
Things I've written.
01Sigma Computing Blog · Apr 15, 2026We Replaced a $15k Revenue Execution Platform with a Simple Sigma WorkflowHow we replaced a third-party SaaS revenue execution platform with an internal Sigma workflow that automates deal notifications and celebrations in Slack.02Sigma Computing Blog · Feb 8, 2024How Snowflake's Connector for Google Analytics Centralizes Marketing DataHow Snowflake's connector for Google Analytics raw data solved the challenge of migrating from Universal Analytics to GA4 — addressing data sampling limitations with a unified approach to granular marketing data.